Did you catch Jennie’s latest album, ‘Ruby?’ It’s more than just bops and beats — it’s a full blown fashion manifesto. Why does Jennie’s fashion style resonate so strongly with us? Let’s get started.
Imagine Jennie in retro tracksuits and chunky sneakers. It’s a retro vibe that’s also next-level. This isn’t street style, it’s a revolt against fast fashion and its disposable culture. Stats don’t lie. Since ‘Ruby,’ retro-inspired searches on Google Fashion Trends have increased by 50%. Jennie’s influence goes beyond the surface.
Why now? Jennie’s unapologetic honesty resonates in an age obsessed with filtered perfectionism. Her style is a throwback from hip-hop aesthetics of the 2000s, when individuality was more important than conformity. It’s like a reset button for a culture that is overly curated on Instagram.

Take Y2K style, for instance. Low-rise jeans and croptops aren’t just thrown away. They are a statement against the waste of fast fashion. Did you know that the average American throws away 81 lbs. of clothing each year? Jennie’s style challenges you to rethink your wardrobe, one vintage find at atime.
Let’s talk about ‘IT Girl.’ It’s not about buying the latest trends. It’s all about what speaks to you. Jennie’s style rebels against the ‘influencer’ uniform–those sponsored feed posts. She is proof that fashion shouldn’t be transactional, but expressive.
Imagine a world in which fashion is not about what’s fashionable, but rather what’s true for you. Jennie ignites a revolution. Ask yourself: Are ready to ditch fast fashion and embrace a lasting style?
Stay tuned for more K-pop magic. Your style evolution starts here.